1) First go through this quick tutorial:
Some examples of good Facebook Pages:
Threadless: T-shirt company Threadless makes great use of the image gallery at the top of their Facebook Page to showcase some of their products. Threadless also carries over important functionality from its core website, allowing users to vote for t-shirt designs and enter design contests. Threadless does a great job of creating a fantastic user experience that doesn't require the user to leave Facebook.
Zappos: Zappos is known for great customer service. That extends to its Facebook Page. Zappos has an amazing like gate that sits next to a featured photo submitted by one of its fans. Users can also easily join the company's VIP program from the page.
NHL: The NHL rocks Facebook. They have a like gate with a very compelling call-to-action. They also have a customer photo generator application that allows users to customize their Facebook profile picture with their favorite NHL team.
Bing: Bing might just have the coolest welcome page on this list. It uses social proof and data from Facebook to actually show why people like the Bing page. Bing also uses like gates within its custom tabs and integrates its social search product into its Facebook Page.
LiveScribe: Facebook commerce is a huge opportunity for many businesses. Livescribe does a great job of integrating the product shopping experience into its Facebook page ... and then make it social! This is a great example of a robust page that, in many ways, functions like a business website.
Second: Follow these great tips:
Step 1: Build your PageOnce you’ve created your Page, the next step is to make sure it represents your products and mission.
Cover photo: This is the first thing people will see when they visit your Page. Choose a unique photo and change it as often as your like
Profile photo: This represents your Page on other parts of Facebook, like in news feed. Use your logo or another image that’s associated with you
About: Write a short statement that clearly describes what your business is, and include helpful links and contact information
Views and apps: Photos, likes and apps are at the top of your Page. Change the order so people see what matters to you first
Posts: Add updates, photos, videos and links about your business so people always see fresh content on your Page
Step 2: Talk to your customersPost regularly to develop deeper relationships with your customers and create an active community around your Page.
Give your Page an authentic and consistent voice, and encourage people to like and share your posts.
Share exclusive content: Post photos, videos, menus or other "sneak peaks" about new products and events
Ask questions: Simple questions let customers give feedback on a product or service
Create an event: Celebrate a launch, holiday, or anniversary and promote it to your loyal customers
Highlight what’s important: Hover over a story you’ve created and click on the star to make it wider, or on the pencil to pin it to the top of your Page, hide or delete it entirely
Manage everything in one place: Keep track of all the activity on your Page from your admin panel. Respond when people write on your Page timeline and view your latest insights
Step 3: Expand your reachThere are a number of ways to increase awareness and bring more people to your Page.
Tell in-store customers: Add calls to action such as “Like us on Facebook” on in-store signs, emails and business cards
Promote your Facebook Page: Add your Facebook Page web address to your business cards, flyers, or receipts
Get the Like button on your website: Make it easy for people to like your page, even when they're not on Facebook
Run ads and sponsored stories: Reach the people who like your Page, their friends or a wider Facebook audience with your campaigns
Set up Check-in Deals: Reward loyal customers with discounts and other special offers to build valuable relationships that help drive awareness for your business
Step 4: Learn and GrowSet some goals to shape your Page posts and ensure they are useful and relevant. Then check the metrics on your Page Insights Dashboard regularly to learn:
Who your customers are
What day of the week most people visit
How often people comment
Which posts are most engaging
Third: Learn about Page Insights which are the metrics/analytics of your page.
Class website example
Fourth: Some More tips
Change your URL
Email Customers
Maybe invite friends if relevant
Custom Tabs
How to get people to like your page:
Couple tips here:
Or just do this:
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