Tuesday, March 22, 2011

Using Twitter for Customer Service

This week we are going to be reading about using Twitter for Customer Service. Twitter is successfully used for a variety of business communications, but in my opinion, one of the most important business functions for Twitter is customer service.

The articles to read this week are:

http://www.imediaconnection.com/content/23425.asp

http://www.standingdog.com/blog/twitter-as-a-customer-service-tool/

http://mashable.com/2009/05/09/twitter-customer-service/

http://pistachioconsulting.com/twitter-competition-verizon-comcast/

http://rationalsecurity.typepad.com/blog/2008/04/off-topic-south.html

http://www.seomoz.org/blog/customer-service-and-reputation-management-the-twitter-way-a-case-study

http://www.usatoday.com/tech/news/2009-11-18-twitterserve18_ST_N.htm

When you are done reading the articles, please complete the following:

1) Go to http://www.monitter.com/:

2) Search for "Comcast" , and search for "Comcast sucks"

3) Take a look at some of the Tweets you see and write a paragraph about your observations. What jumps out at you? What are your impressions from a customer service standpoint? How would you manage Comcast customer service through Twitter?

4) Include your paragraph at the end of your blog post submission for safe assign.

5) Download and install Tweetdeck on your computer.

6) Link your twitter to it (and anything else you want).

7) Write one post on Tweetdeck to show on your Twitter account.

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