This week we are going to be reading about how companies use Twitter for brand enhancement. There is a lot of reading this week so make sure you take your time reading it. The only instructions for this week are that you need to go and find you favorite brand on Twitter and give me paragraph at the end of your safe-assign about what your favorite brand is doing on Twitter. How many Twitter accounts do they have? Does the brand speak as a company or is it represented by individuals from the company? What information do they Tweet? Is it promotions, company news, day to day observations... etc. What do they do well? What could they be doing better?
Also you should tweet at least 3 times. For the rest of the semester I want three tweets a week. Make sure you incorporate what you learn from the readings this week into your tweets. Think of your blog as a brand and you should use twitter to promote your brand.
To recap, complete the reading, give me a paragraph on your favorite brand, do your two blog posts and show me 3 tweets.
Also get the reading done early. I don’t want to see three tweets at 10:55 , 10:57, and 10:59 on Sunday night. You should space your tweets out and you should incorporate everything you are learning. Last thing; Make sure you include your Twitter name in your safe assign submission or you will lose points. It saves me a lot of time when grading and some people lost points last week because of it .
Reading List:
Read only the travel section: http://mashable.com/2009/01/21/best-twitter-brands/
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