What Does The Doctor Prescribe For Your Blog?

Here is the Academic view on what it takes to build a successful blog.  This is a good to read if you are new to blogs or are wondering how a blog might work into your company's business plan. Written by Walter J. Carl, Ph.D. – Assistant Professor, Department of Communication Studies, Northeastern University. 

Outline of Research:

 2.1 HOW DOES THE SET UP OF A BLOG CONTRIBUTE TO A BLOG’S SUCCESS?

 2.2 WHAT IS IT ABOUT HOW YOU CONDUCT BLOGGING THAT MAKES THE BLOG A SUCCESS?

2.3 WHAT IS IT ABOUT THE CONTENT ON A BLOG THAT MAKES A BLOG SUCCESSFUL?

3.0 RECURRING FACTORS THAT HELP WITH THE SUCCESS OF A CORPORATE BLOG

3.1 CULTURE

3.2 TRANSPARENCY

3.3 TIME

3.4 DIALOGUE

3.5 ENTERTAINING WRITING STYLE AND PERSONALIZATION

3.6 DECIDING IF YOUR COMPANY SHOULD BLOG

Read this research here: